Resistance to change can manifest itself in many ways. One of the most widely heard objections is the input of customer data for no perceived value. Automation of data input and targeted views into this data reverse this motivation and help with buy-in at all levels of your organisation.
Process Automation – The goals of process automation is eliminating manual, time-consuming and costly tasks within an organisation, and increasing assurance over the timely and accurate completion of processes and their data. Automation of manual work increases efficiency and improves productivity, reducing overall operational costs; but better data also drives better customer insights and business decisions.
Sugar CRM’s process automation toolsets are designed to automate your customer-facing processes, for example, automatically creating Support Cases from Inbound Emails Sugar can be configured to monitor group email accounts and then perform a corresponding action, i.e. emails sent to a monitored group mail account will be automatically converted into a Sugar case record.
Automate data input from other sources – don’t leave your CRM application sitting on its own, as this will limit its effectiveness in providing a holistic view of your customers.