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Sales
Optimize Every Sales Engagement
Maximize your productivity with a sales CRM platform that promotes best practices. Prioritize your sales pipeline with personalized dashboards and personal productivity tools. Increase win rates with rich customer insight and collaborative selling tools. Drive best practices with powerful process automation that aligns with your sales playbook.
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Customer Service
Deliver Exceptional Support
Provide exceptional service and support by using Sugar for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.
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Marketing
Deliver Personalised Marketing
Attract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.
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Mobile CRM
Empower your Mobile Workforce
SugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.
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Platform
CRM Industry's Most Flexible Platform
Sugar delivers the flexibility, agility, and simplicity to make it your own. Run your Sugar anywhere you want -- hosted and managed by SugarCRM or by one of our partners in the cloud or deploy on a public cloud or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.
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Sugar Plug-Ins
Connect Sugar To Your Core Systems
The Business Applications and Integration team at OSS Group have the expertise and experience to connect Sugar to your business systems.

Make Every Customer Relationship Extraordinary with BusApps and SugarCRM
Sugar CRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market.
The company places the individual at the centre of its solution, coordinating the actions of customer-facing employees and empowering them with the right information at the right time to transform the customer experience.

Business Applications and Integrations Ltd (an OSS Group company) are a SugarCRM Advanced Partner, which means that we have a proven record in delivering value to our Clients using SugarCRM Certified consultants.
Our staff are Sugar Certified Professionals who have delivered top quality results to clients like Tru-Test Ltd, Certus Solutions Ltd, The New Zealand Institute for Plant & Food Research Ltd, AMS Group Ltd, and Lockwood Building Ltd.