At this year’s SugarCRM annual conference Rich Green, Chief Product Office at SugarCRM gave a very good keynote presentation on IT industry trends about the speed of innovation and what they are focusing on. He talked about the imbalance of traditional CRM when comparing this to the Google business model: that the user’s inputs very little compared to the value, they get back. This is a big focus area for SugarCRM, with a big push in developing more technology solutions to create a better balance between how much the user puts in and the value of information the user gets out of the system. Have a look at this video of what the future might look like:
In June this year, SugarCRM unveiled a new and exciting product called Hint. Hint automatically searches, tunes, and inputs helpful personal and corporate profile details about your prospect straight from Social Media into SugarCRM. A click of a button is all it takes to enrich your Contact data with supporting information. Unfortunately, Hint isn’t currently available in APAC but will be arriving in due course. Watch this space.